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Working capital SEO content
SEO copywriting

Working capital SEO content

One of a series of articles I researched and wrote for Iwoca, a London-based finance company specialising in sourcing funding for small businesses…

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Wellbeing in the workplace web copy
Web content

Wellbeing in the workplace web copy

Home page for a wellbeing in the workplace consultancy.

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Page Speed Optimisation Blog Post
Web content

Page Speed Optimisation Blog Post

Blog post created for GiteWise, highlighting the importance of page speed optimisation, and how effectively GiteWise does this. GiteWise is one of my…

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Volkswagen Parts and Service Marketing Kit
Offline marketing

Volkswagen Parts and Service Marketing Kit

This pre-digital parts and service marketing toolkit laid the foundation for Volkswagen’s aftersales dealer support portal.

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Ventilation System Product Brochure
Offline marketing

Ventilation System Product Brochure

Sample pages from a product brochure for a ventilation system, written not just to describe the product but to present a strong case…

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BlogWise Blogging Guide
Ebook writing

BlogWise Blogging Guide

A 32-page PDF guide to blogging, written from scratch for owners of holiday rental properties. This target audience knows almost nothing about how to…

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HP Data Storage Ad
Offline marketing

HP Data Storage Ad

One of a campaign of press ads targeting IT managers and presenting HP as the definitive data backup solution.

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User Manual for Online Corporate Banking Service
Offline marketing

User Manual for Online Corporate Banking Service

Extract from a series of 14 end-user guides edited and extended to conform to a consistent house style and terminology.

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Dashboard Speed Camera Alert System Brochure
Offline marketing

Dashboard Speed Camera Alert System Brochure

Product brochure created for the Volkswagen dealership network for promotional upsell of an approved speed camera warning system.

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Volkswagen Genuine Parts Advertising Campaign
Offline marketing

Volkswagen Genuine Parts Advertising Campaign

One of the press campaigns I created for the marketing agency handling Volkswagen’s aftersales service and parts advertising.

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Communicating Effectively With Schools Flyer
Offline marketing

Communicating Effectively With Schools Flyer

Promotional leaflet aimed at business professionals, describing a new, specially developed BTEC training programme.

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Banking Business Start-Up Pack
Offline marketing

Banking Business Start-Up Pack

A detailed step-by-step online resource to help people draw up a business plan. Here, rather than show the final version, I’ve presented part of…

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