Marketing Toolkit for VW dealerships

Here’s one from the days before dealer portals put paid to printed tomes. I worked closely with Volkswagen Aftersales’ Bournemouth ad agency to develop this marketing kit from scratch.

Volkswagen Dealer Support

Maintaining brand tone of voice at local level was a huge challenge before promotional material for dealer networks went online. The brief was to generate a comprehensive range of ads and promotional materials in line with the Volkswagen personality and guidelines, and give dealerships clear guidance on usage and opportunity. I developed copy and concepts for 90% of the content, along with the introductory pages and item-by-item rationale.