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Offline marketing

Volkswagen Parts and Service Marketing Kit
Offline marketing

Volkswagen Parts and Service Marketing Kit

This pre-digital parts and service marketing toolkit laid the foundation for Volkswagen’s aftersales dealer support portal.

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Ventilation System Product Brochure
Offline marketing

Ventilation System Product Brochure

Sample pages from a product brochure for a ventilation system, written not just to describe the product but to present a strong case…

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Audi Service Ads and Leaflet
Offline marketing

Audi Service Ads and Leaflet

A few examples of the customer-facing advertising and promotional material I developed and wrote for the marketing agency handling Audi’s service and parts…

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HP Data Storage Ad
Offline marketing

HP Data Storage Ad

One of a campaign of press ads targeting IT managers and presenting HP as the definitive data backup solution.

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User Manual for Online Corporate Banking Service
Offline marketing

User Manual for Online Corporate Banking Service

Extract from a series of 14 end-user guides edited and extended to conform to a consistent house style and terminology.

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Dashboard Speed Camera Alert System Brochure
Offline marketing

Dashboard Speed Camera Alert System Brochure

Product brochure created for the Volkswagen dealership network for promotional upsell of an approved speed camera warning system.

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Volkswagen Genuine Parts Advertising Campaign
Offline marketing

Volkswagen Genuine Parts Advertising Campaign

One of the press campaigns I created for the marketing agency handling Volkswagen’s aftersales service and parts advertising.

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Waste Water Treatment Web Copy Edit
Offline marketing

Waste Water Treatment Web Copy Edit

Web content describing how waste water is managed. Written for the customer info section of a water company website. What you see here is…

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Communicating Effectively With Schools Flyer
Offline marketing

Communicating Effectively With Schools Flyer

Promotional leaflet aimed at business professionals, describing a new, specially developed BTEC training programme.

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British Heart Foundation Press Releases
Offline marketing

British Heart Foundation Press Releases

Press releases I wrote during a stint as a volunteer for The British Heart Foundation. Distribution: local newspapers.

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Naval Museum Flyer
Offline marketing

Naval Museum Flyer

Promotional leaflet for an extension to the Navy’s dockyard museum in Portsmouth, UK.

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Banking Business Start-Up Pack
Offline marketing

Banking Business Start-Up Pack

A detailed step-by-step online resource to help people draw up a business plan. Here, rather than show the final version, I’ve presented part of…

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