If you’re looking for a copywriter who knows how to write effectively for any audience in any medium, I invite you to check out these samples of my work.
I encourage you to look not only at projects that relate to your own market, but at anything that catches your eye.
That way, you’ll get to see a range of writing styles and contexts and, in some cases, a working edit of the original client draft.
To read posts marked ‘Protected’, you will need to enter a password. If I have not already supplied this, feel free to contact me.
Rapid List Building Club
Copywriting for a complete marketing funnel for the launch of a mentoring and membership product aimed at people wanting to build an online business. Facebook ads, squeeze page, sales / offer page, video sales page, autoresponder email series. Plus planning and...
Beach Body Parody Web Content
A fun article for a website aimed at the health and fitness audience. Written to entertain and increase dwell time. Drop me a line from my Contact page and let's talk.
7 Tips For Beautiful Skin Blog Post
Original-content blog post on the evergreen topic of caring for your complexion. The same copy was also reworked and used as a standalone article. Drop me a line from my Contact page and let's talk.
Fast Action Sports Video Guide
A PDF guide to shooting video of fast action sports, written for use as a lead magnet. Drop me a line from my Contact page and let's talk.
Banking Business Start-Up Pack
A detailed step-by-step online resource to help people draw up a business plan. Here, rather than show the final version, I've presented part of the initial edit to illustrate how I reworked the content from the original client draft. Drop me a line from my Contact...
Volkswagen Parts and Service Marketing Kit
This pre-digital parts and service marketing toolkit laid the foundation for Volkswagen’s aftersales dealer support portal.
Keeping Kids Hydrated Blog Post
Blog post aimed at mothers, alerting them to the need to keep kids hydrated, especially during summer months. Subtle product reference included. Drop me a line from my Contact page and let's talk.
Ventilation System Product Brochure
Sample pages from a product brochure for a ventilation system, written not just to describe the product but to present a strong case to construction professionals and specifiers. Edit in action: A good example of how important it is to have a copywriter review and...
BlogWise Blogging Guide
A 32-page PDF guide to blogging, written from scratch for owners of holiday rental properties. This target audience knows almost nothing about how to use a blog to generate traffic, so the guide takes them through everything step by step. Drop me a line from my...
Burn More Fat Web Content
Informative article about how fat burning varies depending on the time of your workout. Written from my own research. Used as content on a dedicated fitness and health website. Drop me a line from my Contact page and let's talk.
Audi Service Ads and Leaflet
A few examples of the customer-facing advertising and promotional material I developed and wrote for the marketing agency handling Audi's service and parts communications. Drop me a line from my Contact page and let's talk.
HP Data Storage Ad
One of a campaign of press ads targeting IT managers and presenting HP as the definitive data backup solution. Drop me a line from my Contact page and let's talk.
PLE Skin Condition Article
Article and blog post about polymorphic light eruption – a skin reaction to sunlight. Written as informative skincare-related content, with a subtle product reference. Drop me a line from my Contact page and let's talk.
Protected: User Manual for Online Corporate Banking Service
Tennis Elbow Treatment Web Content
Informative article about using compression bands to treat tennis elbow – written from my own extensive research and a zero-knowledge starting point. Used as content on a dedicated fitness and health website. Drop me a line from my Contact page and let's...
Spread Betting Guide – 48-page ebook
A complete rewrite of a comprehensive guide to financial spread betting. These extracts show the edit in progress for reference to original client draft. Drop me a line from my Contact page and let's talk.
Protected: Advertorial for Digital Marketing Agency
Moisturisers: More Harm Than Good? ebook
A 16-page ebook for Super Natural Organic Skincare that presents a well-researched narrative in support of the product story. Aimed mainly at women wanting to counter the visible signs of ageing. Drop me a line from my Contact page and let's talk.
Protected: Marketing Agency Self-Promotion
Dashboard Speed Camera Alert System Brochure
Product brochure created for the Volkswagen dealership network for promotional upsell of an approved speed camera warning system. Drop me a line from my Contact page and let's talk.
Zombie Make-Up Web Content
Keyword optimised content for an affiliate marketing website promoting zombie make-up and accessories. Drop me a line from my Contact page and let's talk.
Volkswagen Genuine Parts Advertising Campaign
One of the press campaigns I created for the marketing agency handling Volkswagen's aftersales service and parts advertising.
Hair Loss Treatment Web Content
An extensively researched article presenting a balanced view of various treatments for hair loss. Written to work as web pages on a health and wellbeing website and for use as content marketing. Drop me a line from my Contact page and let's talk.
Waste Water Treatment Web Copy Edit
Web content describing how waste water is managed. Written for the customer info section of a water company website. What you see here is my edit of the client's original draft. Drop me a line from my Contact page and let's talk.
Page Speed Optimisation Blog Post
Blog post created for GiteWise, highlighting the importance of page speed optimisation, and how effectively GiteWise does this. GiteWise is one of my own businesses. You can visit the site and read this article in full here. Drop me a line from my Contact page and...
Tattoo Designs Article
Keyword-optimised content originally written as articles for Squidoo (an article-based website). Included links to Clickbank affiliate products (tattoo design packages and subscription memberships). Drop me a line from my Contact page and let's talk.
Ghost Pirate Costume SEO Content
Keyword optimised content for an affiliate marketing website promoting ghost pirate costumes. Drop me a line from my Contact page and let's talk.
Communicating Effectively With Schools Flyer
Promotional leaflet aimed at business professionals, describing a new, specially developed BTEC training programme. Drop me a line from my Contact page and let's talk.
British Heart Foundation Press Releases
Press releases I wrote during a stint as a volunteer for The British Heart Foundation. Distribution: local newspapers.
Naval Museum Flyer
Promotional leaflet for an extension to the Navy's dockyard museum in Portsmouth, UK. Drop me a line from my Contact page and let's talk.
